Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter)

✍ Scribed by Stephen P. Anderson

• Publisher: New Riders Press
• Year: 2011
• Tongue: English
• Leaves: 241
• Edition: 1
• Category: Library

✦ Synopsis

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include:AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

✦ Table of Contents

Contents......Page 8
Prologue......Page 14
1 Why Seductive Interactions?......Page 18
LinkedIn and Profile Completeness......Page 19
Why seduction?......Page 20
The iLike story......Page 22
Beyond usability......Page 27
It's all about experiences......Page 28
SECTION ONE: Aesthetics, Beauty, and Behavior......Page 32
2 Why Aesthetics?......Page 34
Why aesthetics?......Page 35
3 Are You Easily Understood?......Page 36
Gestalt Psychology and a drinking game......Page 37
4 Are You Attractive?......Page 42
You remind me of…......Page 43
Can you trust me on this?......Page 44
Perceptions of time......Page 46
"Attractive things work better"......Page 47
Stitching it all together......Page 49
5 Who Do You Remind People Of?......Page 52
Aesthetics, associations, and Apple......Page 53
Advertising and coded iconic messages......Page 54
Language and associations......Page 55
Applications......Page 56
Curious implication 1: The good, the bad, and the ugly......Page 60
Curious implication 2: When utility is beautiful......Page 61
Curious implication 4: Is beauty subjective?......Page 62
Closing......Page 64
7 The Power of Faces......Page 66
Leaving your friends......Page 67
Summary......Page 68
SECTION TWO: Playful Seduction......Page 70
8 Are You Fun To Be Around?......Page 72
Use humor, when appropriate......Page 73
A Case for humor: MailChimp......Page 74
Why bother making someone smile?......Page 77
9 Are You Unpredictable?......Page 80
Mixing surprise with rewards......Page 81
Delighters......Page 83
My personal annual travel report......Page 85
10 Are You Stimulating?......Page 92
Will the real Dopplr logo please stand up?......Page 94
Curious marketing......Page 96
Venturing into the unknown......Page 97
The information gap theory......Page 98
Business application?......Page 99
Specific motivation......Page 101
Now what?......Page 102
12 Can People Express Themselves Around You?......Page 104
SECTION THREE: The Subtle Art of Seduction......Page 108
Shaping the path......Page 110
Sharing places......Page 111
Picking up items placed on hold......Page 113
Completing a travel booking......Page 114
Endowed progress effect......Page 116
Sequencing......Page 117
Shaping......Page 119
Fewer options......Page 122
Less text......Page 124
Fun distractions......Page 125
Creating the illusion of less by hiding information......Page 127
Hacking the visual system to make things simpler......Page 128
Less to think about......Page 129
15 Attracting Attention......Page 132
Contrast and characters......Page 133
Shh! We're hoping no one notices......Page 134
Did you see that?......Page 135
Default options......Page 136
The power of suggestion......Page 137
Convenience and personalized recommendations......Page 139
Afraid to let go......Page 143
Framing......Page 148
Anchoring......Page 150
Let's get personal......Page 151
Clear language......Page 153
Step one: Role-play the interaction......Page 154
Step three: Break down compound requests into simple next steps......Page 157
Step four: Minimize choices (at each moment in time)......Page 158
Step six: Choose clicks over characters......Page 159
Connecting Behavior Goals with Business Goals......Page 160
SECTION FOUR: The Game of Seduction......Page 164
Games are first and foremost about fun......Page 166
The elements of game design......Page 170
Back to the classroom......Page 172
A real challenge......Page 178
A quick note on status......Page 180
Challenges vs. goals......Page 182
Closing......Page 184
Playing hard to get......Page 186
Using scarcity to increase quality......Page 187
Using scarcity to encourage participation......Page 189
Why scarcity works......Page 190
Other forms of scarcity: Limited duration......Page 191
Limited access......Page 192
Choice and calculations......Page 194
22 How Are We Doing?......Page 196
Unintended side effects of hypermiling......Page 198
A little perspective......Page 199
Making a game out of e-mail......Page 200
Closing......Page 204
23 What's the Prize?......Page 206
Why do game mechanics work?......Page 207
Performance goals......Page 208
Are you offering your users any performance goals?......Page 209
The fun layer: Narrative, story, aesthetics......Page 213
Closing......Page 214
24 Let's Get Serious......Page 216
The Kano model......Page 217
The Rider and the Elephant......Page 222
The Behavior Grid......Page 223
BJ Fogg on the Behavior Model......Page 225
One thing everyone is doing......Page 228
Who's on your site?......Page 231
Final thoughts......Page 232
B......Page 234
D......Page 235
G......Page 236
M......Page 237
R......Page 238
T......Page 239
Z......Page 240