Seasonality in Japanese household demand for meat and seafood

✍ Scribed by Aaron J. Johnson; Catherine A. Durham; Cathy R. Wessells

• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 190 KB
• Volume: 14
• Category: Article
• ISSN: 0742-4477
• DOI: 10.1002/(sici)1520-6297(199807/08)14:4<337::aid-agr8>3.0.co;2-u

✦ Synopsis

The United States is the largest single exporter of seafood, beef, and beef products to Japan, and was the third largest source for pork in 1992. A better understanding of Japanese demand for meat and seafood is important in two regards. First, Japan is generally viewed as a tough market to enter, having many nuances and subtleties not well understood by Westerners accustomed to Western habits and preferences. Second, the United States faces strong competition from Canada and Australia in the beef market and from Taiwan and Denmark in the pork market. This study is designed to help US exporters to better understand Japanese preferences for meat and seafood through an understanding of seasonal effects on demand for these goods.