β Scribed by Peter Kent
No coin nor oath required. For personal study only.
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines.Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can * Gain greater visibility for your site * Advance your position in the rankings * Avoid techniques that cause search engines to bump your site to the end of the list * Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you * Become familiar with search engines and search directories and find out which keywords work * Build your site with techniques that search engines like and avoid the ones they don't * Register your site with the top search systems and get it listed in directories * Find out why links are important and see how to get other sites to link to yours * Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising * Discover the common mistakes that make Web sites invisible to search engines There's even acompanion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
π SIMILAR VOLUMES
The layout of this book has not been reworked to suit the epub format. It is completely unreadable and unusable. Don't bother with the kindle edition.
Looks at the basics of search engines and describes how to build a search-engine-friendly site, ways to add a site to indexes and databases, and using and finding links. Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hou
βIf we build it, they will come.β<p>Unfortunately, in the field of Web sites, thatβs an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether youβre an e-tailer who wants customers, a business that
A Web site‛ s position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high
* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traff