Search Engine Optimization

✍ Scribed by Bruce Clay; Susan Esparza; Clay

• Publisher: John Wiley & Sons
• Year: 2009
• Tongue: English
• Leaves: 771
• Edition: 1
• Category: Library

✦ Synopsis

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines

✦ Table of Contents

Content: Foreword. Introduction. Book I: How Search Engines Work. Chapter 1: Putting Search Engines in Context. Chapter 2: Meeting the Search Engines. Chapter 3: Recognizing and Reading Search Results. Chapter 4: Getting Your Site in the Right Results. Chapter 5: Knowing What Drives Search Results. Chapter 6: Spam Issues: When Search Engines Get Fooled. Book II: Keyword Stragegy. Chapter 1: Employing Keyword Research Techniques and Tools. Chapter 2: Selecting Keywords. Chapter 3: Exploiting Pay Per Click Lessons Learned. Chapter 4: Assigning Keywords to Pages. Chapter 5: Adding and Maintaining Keywords. Book III: Competitive Positioning. Chapter 1: Identifying Your Competitors. Chapter 2: Competitive Research Techniques and Tools. Chapter 3: Applying Collected Data. Book IV: SEO Web Design. Chapter 1: The Basics of SEO Web Design. Chapter 2: Building an SEO-Friendly Site. Chapter 3: Making Your Page Search Engine-Compatible. Chapter 4: Perfecting Navigation and Linking Techniques. Book V: Creating Content. Chapter 1: Selecting a Style for Your Audience. Chapter 2: Establishing Content Depth and Page Length. Chapter 3: Adding Keyword-Specifi c Content. Chapter 4: Dealing with Duplicate Content. Chapter 5: Adapting and Crediting Your Content. Book VI: Linking. Chapter 1: Employing Linking Strategies. Chapter 2: Obtaining Links. Chapter 3: Structuring Internal Links. Chapter 4: Vetting External Links. Chapter 5: Connecting with Social Networks. Book VII: Optimizing the Foundations. Chapter 1: Server Issues: Why Your Server Matters. Chapter 2: Domain Names: What Your URL Says About You. Chapter 3: Using Redirects for SEO. Chapter 4: Implementing 301 Redirects. Chapter 5: Watching Your Backend: Content Management System Troubles. Chapter 6: Solving SEO Roadblocks. Book VIII: Analyzing Results. Chapter 1: Employing Site Analytics. Chapter 2: Tracking Behavior with Web Analytics. Chapter 3: Mastering SEO Tools and Reports. Book IX: International SEO. Chapter 1: Discovering International Search Engines. Chapter 2: Tailoring Your Marketing Message for Asia. Chapter 3: Staking a Claim in Europe. Chapter 4: Getting Started in Latin America. Book X: Search Marketing. Chapter 1: Discovering Paid Search Marketing. Chapter 2: Using SEO to Build Your Brand. Chapter 3: Identifying and Reporting Spam. Appendix. Index.