Time-to-market, window of opportunity, a
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A. Messica; A. Mehrez
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Article
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2002
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John Wiley and Sons
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English
⚖ 123 KB
## Abstract The time‐to‐market in the presence of a window of opportunity is analyzed using ;a probabilistic model, i.e. a model where the completion time of new product development is a random variable characterized by a gamma distribution. Two cases are considered: the first, a case where the dis