𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Schematic information processing: Direct marketing and purchase decisions

✍ Scribed by Syed H. Akhter

Book ID
112073326
Publisher
John Wiley and Sons
Year
1989
Weight
711 KB
Volume
3
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Consumers’ attitudes toward direct marke
Consumers’ attitudes toward direct marketing and purchase intentions: An empirical investigation
✍ Syed H. Akhter; Srinivas Durvasula πŸ“‚ Article πŸ“… 1991 πŸ› John Wiley and Sons βš– 769 KB

Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c