Scenario managementβAn approach for stra
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Alexander Fink; Oliver Schlake
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Article
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2000
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John Wiley and Sons
β 506 KB
Scenarios are an effective tool for helping a company to be successful in its competitive environment. The authors show how CI professionals can develop corporate, industry, market, and global scenarios. This is explained by the case study of the German pump industry. The authors also describe the i