Scenario-based Strategic Planning: Developing Strategies in an Uncertain World

✍ Scribed by Burkhard Schwenker, Torsten Wulf (auth.), Burkhard Schwenker, Torsten Wulf (eds.)

• Publisher: Gabler Verlag
• Year: 2013
• Tongue: English
• Leaves: 214
• Series: Roland Berger School of Strategy and Economics
• Edition: 1
• Category: Library

✦ Synopsis

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

✦ Table of Contents

Front Matter....Pages 1-10
Introduction....Pages 11-18
The challenges of strategic management in the twenty-first century....Pages 21-41
Scenario-based strategic planning: A new approach to coping with uncertainty....Pages 43-66
Six tools for scenario-based strategic planning and their application....Pages 69-152
Scenario-based strategic planning....Pages 155-172
The benefits of scenario-based planning....Pages 175-195
The benefits of scenario-based planning....Pages 197-212
Conclusion – Good management and scenario planning....Pages 215-220
Back Matter....Pages 223-229

✦ Subjects

Business Strategy/Leadership; Economics/Management Science, general; Business/Management Science, general