๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Sales Promotion in Pollution Abatement

โœ Scribed by W. H. W.

Book ID
125022399
Publisher
Water Pollution Control Federation
Year
1950
Weight
338 KB
Volume
22
Category
Article
ISSN
0096-364X

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โœ Gerard P. Prendergast; Edmund R. Thompson ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 125 KB

## Abstract The effect of buyer belief in good luck on the propensity to select a sales promotion strategy involving a lucky draw (e.g., sweepstakes) is investigated using a sample of 699 individuals in Hong Kong. Using subscales from Darke and Freedman's (1997b) Belief in Good Luck Scale, it is fo