Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?

✍ Scribed by J.Scott Armstrong; Vicki G. Morwitz; V. Kumar

• Book ID: 114174621
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 94 KB
• Volume: 16
• Category: Article
• ISSN: 0169-2070
• DOI: 10.1016/s0169-2070(00)00058-3