Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

✍ Scribed by Iglesias, Oriol; Baumgarth, Carsten; Binckebanck, Lars

• Book ID: 120604230
• Publisher: Emerald Group Publishing Limited
• Year: 2011
• Tongue: English
• Weight: 178 KB
• Volume: 20
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421111166630