Safeguarding Intangible Assets || Reputa
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Moberly, Michael D.
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Article
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2014
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Elsevier
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English
β 219 KB
*Safeguarding Intangible Assets* providesstrategies for preserving and enhancing a companyβs intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percentΒ of a