Social entrepreneurship: towards concept
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Gillian Sullivan Mort; Jay Weerawardena; Kashonia Carnegie
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Article
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2003
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John Wiley and Sons
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English
β 257 KB
## Abstract The marketing in strategy dialogue and the emerging marketing/entrepreneurship interface paradigm stress the need for marketers to research entrepreneurship. Social entrepreneurβship, the entrepreneurship leading to the establishment of new social enterprises and the continued innovatio