๐”– Bobbio Scriptorium
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Rules to follow concerning strategic alliances

โœ Scribed by Sanford, Dan


Publisher
John Wiley and Sons
Year
2007
Weight
554 KB
Volume
15
Category
Article
ISSN
0743-5665

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Using multinational strategic alliance n
โœ Robert J. Mockler; Marc E. Gartenfeld ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 91 KB

## Abstract This paper discusses the strategic importance of the negotiation phase of multinational strategic alliance development. The focus is on the potential partner negotiation process that occurs prior to the signing of the alliance deal. It explores ways in which negotiations can be effecti