Here we report the synthesis and characterization of Cu 2 O nanorods doped with Mn, Ni and Co transition metal ions and the study of their magnetic properties. Synthesis of the nanorods was carried out by the modified polyol method. Powder X-ray diffraction patterns clearly showed them to be polycrystalline single phase material. They exhibited ferromagnetic behavior at room temperature, however no such behavior was observed for the reference undoped sample, which indicated that unintentionally introduced magnetic impurities were not responsible for the observed phenomenon. Ferromagnetic behavior was found to be dependent on the dopant concentration and increased consistently with its increment in the material. The total magnetic moments contribution was calculated for the dopant concentration and was found to be insignificant to account for the observed ferromagnetism, therefore it was suggested that ferromagnetism could have conjured up from the induced magnetic moment in the defects created as cation vacancies in the material. The presence of the defects was supported by the room temperature photoluminescence study which showed that intensity of the peaks was dependent on the dopant concentration and increased consistently with it. There was strong correlation between the magnitude of the photoluminescence peak and the observed ferromagnetic property in the doped samples.