Trust and its alternatives
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Sharon A. Alvarez; Jay B. Barney; Douglas A. Bosse
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Article
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2003
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John Wiley and Sons
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English
โ 112 KB
## Abstract Most scholarly work on trust recognizes its importance as part of a nonmarket form of governance in exchanges between firms. However, trust is only one such governance device that can be used; other devices such as reputation, bargaining power, and contracts can also be used to govern e