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Role of Utility and Inference in the Evolution of Functional Information

✍ Scribed by Alexei A. Sharov


Book ID
107647665
Publisher
Springer-Verlag
Year
2009
Tongue
English
Weight
188 KB
Volume
2
Category
Article
ISSN
1875-1342

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## Abstract Three experiments investigated the consequences of the presence of information that a manufacturing firm is profitable on consumers' judgments of the firm and the consequences for perceptions of advertising, products, and choice intention. When profitability is present in the advertisin