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Role of social value orientation in the endowment effect

✍ Scribed by Chien-Huang Lin; Hung-Ming Lin

Book ID: 110968296
Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 97 KB
Volume: 9
Category: Article
ISSN: 1367-2223
DOI: 10.1111/j.1467-839x.2006.00199.x

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## Abstract The endowment effect is based on the loss aversion built into Prospect Theory's asymmetric value function. This paper posits that the level of consumer involvement with a decision is a moderator of the endowment effect. It is proposed that high involvement increases the slope differenti