Role of content strategy in social media brand communities: a case of higher education institutes in India

✍ Scribed by Saji, K.B.; Chauhan, Kalpana; Pillai, Anandan

• Book ID: 121880926
• Publisher: Emerald Group Publishing Limited
• Year: 2013
• Tongue: English
• Weight: 119 KB
• Volume: 22
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421311298687