Contributions from mood research
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Harri T. Luomala; Martti Laaksonen
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Article
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2000
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John Wiley and Sons
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English
β 259 KB
In this article definitions of mood and the behavioral effects of negative moods are reviewed and scrutinized. This is an important task for two reasons. First, in prior studies, consumer researchers have treated concepts such as affect, mood, feeling, and emotion vaguely and arbitrarily. This has r