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Robert S. Kaplan, David P. Norton Alignment — Mit der Balanced Scorecard Synergien schaffen

✍ Scribed by Rullkötter, Lydia


Book ID
107617408
Publisher
Springer-Verlag
Year
2007
Weight
168 KB
Volume
51
Category
Article
ISSN
1614-1822

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✍ Kaplan, Robert S.; Norton, David P. 📂 Fiction 📅 1996 🏛 Harvard Business Review Press 🌐 English ⚖ 379 KB

_The Balanced Scorecard_ translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term obje