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Rivalry in uncertain export markets: commitment versus flexibility

✍ Scribed by Gerda Dewit; Dermot Leahy

Book ID
117140248
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
196 KB
Volume
64
Category
Article
ISSN
0022-1996

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✍ Carl Arthur Solberg; Erik B. Nes πŸ“‚ Article πŸ“… 2002 πŸ› Elsevier Science 🌐 English βš– 114 KB

This article explores differences between three entry modes-sales subsidiaries, agents and distributors-along four dimensions-trust, commitment, marketing control and performance. It is posited that trust, commitment, marketing control and performance are highest in integrated modes (like sales subs