Risk-taking propensity in supplier choice: Differences by sex and decision frame in a simulated organizational buying context

✍ Scribed by James E. Stoddard; Edward F. Fern

• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 163 KB
• Volume: 16
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199910)16:7<563::aid-mar2>3.0.co;2-j