Sales contests, promotion decisions and
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James W. Bono
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Article
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2008
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John Wiley and Sons
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English
โ 227 KB
## Abstract This paper examines a general model of sales contests in which agents have heterogeneous attitudes toward risk. It shows that agents that are less risk averse have a higher probability of success. A corollary to this result shows that when absolute risk aversion is decreasing in wealth,