Rheology: Concepts, Methods, and Applications, Fourth Edition provides a thorough historical and theoretical grounding in the field and introduces rheology as the method for solving many practical problems in materials science and engineering. This new edition has been updated to include new evidence-based methods and applications, coverage of non-Newtonian properties and their effect on material processing, heterogeneity in flow, rheology of highly concentrated emulsions and suspensions, viscosity and viscoelastic behavior of nanocomposites, the behavior of supramolecular solutions, rheology of gels, deformation-induced anisotropy, conformation changes during flow and molecular orientation. The book is practical and relevant for industry, but also consistent with rheology courses in academia, making it relevant to both academics and accomplished rheologists in industry. Includes updates on non-Newtonian properties and their effect on material processing, heterogeneity in flow, rheology of concentrated emulsions, suspensions, and more Discusses viscosity and viscoelastic behavior of nanocomposites, the behavior of supramolecular solutions, rheology of gels, deformation-induced anisotropy, conformation changes during flow, and molecular orientation Covers theory backed by practical examples, methods of measurement and raw data treatment, and various applications