The rheological properties of titanium dioxide dispersed in water are measured over a wide range of powder concentrations, temperatures, and pH values. The value of intrinsic viscosity of titanium dioxide measured with an Ubbelohde capillary viscometer is 3.55, which is useful for determining the shape and aggregation property of the particles. The yield stress and steady shear viscosity of titanium dioxide with broad and narrow particle size distributions were measured over a wide range of solid volume fractions on a Brabender rheometer. It is observed that the rheological properties of the suspensions are quite different due to the difference in particle size distributions. Quemada, Casson, and Zhou's models were used to fit the experimental data and useful parameters were obtained. Calculated data are also in good agreement with the experimental data. As expected, the shear viscosity and yield stress decrease with increasing temperature. But when the temperature is around 50 degrees C, yield stress increases with increasing temperature while shear viscosity exhibits a complex behavior. The phenomena are very interesting and special. The Peclet number was used to analyze the shear thickening behavior. Models were also used to describe the shear viscosity under different temperatures and the master plots of the reduced variables eta/eta(infinity) vs t(c)gamma; at different temperatures are superimposed, which means the agreement is fair and the models are suitable to describe the rheological properties of titanium dioxide suspensions. pH effects were investigated on a Rheometrics RFS-II rheometer and it was found that pH can change the surface charge of the particles, which also affects the rheological behavior. The pH at which maximum shear viscosity and yield stress occur is in concordance with the isoelectric point. Copyright 2001 Academic Press.