𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Revisiting importance–performance analysis

✍ Scribed by Haemoon Oh

Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
138 KB
Volume
22
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis

As a tool to develop marketing strategies, importance-performance analysis has gained popularity among hospitality and tourism researchers for its simplicity and ease of application. This article revisited several conceptual and methodological issues inherent, but often overlooked, in using the importance-performance analysis framework. The author conducts a critical review of past studies, reanalyzes published data to raise questions, and develops suggestions for future hospitality and tourism research applying importance-performance analysis. The primary goal of this article was to stimulate further discussion and research on the validity and reliability of widely adopted importance-performance analysis.

📜 SIMILAR VOLUMES

Revisiting sample entropy analysis
Revisiting sample entropy analysis
✍ R.B. Govindan; J.D. Wilson; H. Eswaran; C.L. Lowery; H. Preißl 📂 Article 📅 2007 🏛 Elsevier Science 🌐 English ⚖ 180 KB

We modify the definition of sample entropy (SaEn) by incorporating a time delay between the components of the block (from which the densities are estimated) and show that the modified method characterizes the complexity of the system better than the original version. We apply the modified SaEn to th