𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Revising the myth of gay consumer innovativeness

✍ Scribed by Bert Vandecasteele; Maggie Geuens

Book ID
116618254
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
599 KB
Volume
62
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

The Myths of Innovation
The Myths of Innovation
✍ Scott Berkun πŸ“‚ Library πŸ“… 2010 πŸ› O'Reilly Media 🌐 English βš– 4 MB

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.In The Myths of In

Consumer myths and the gay men and women
Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets
✍ David Gudelunas πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 94 KB

Using focus group data from six different conversations in two U.S. cities, this study examines how advertising, corporate policies toward sexual minority employees, and sponsorship of events and charities central to the gay and lesbian community affect the perceived "gay-friendly" status of brands