[Review of Marketing Research] Volume 7 || Structural modeling of heterogeneous data with partial least squares

✍ Scribed by Rigdon, Edward E.

• Book ID: 115494311
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 1012 KB
• Edition: Illustrated
• Category: Article
• ISBN: 0857244752
• ISSN: 1944-7035
• DOI: 10.1108/s1548-6435(2010)0000007011

✦ Synopsis

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidisciplinary Literatures In An Integrative Manner.