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[Review of Marketing Research] Volume 7 || Review of Marketing Research

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Book ID
115493532
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
46 KB
Edition
Illustrated
Category
Article
ISBN
0857244752
ISSN
1944-7035

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✦ Synopsis

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidisciplinary Literatures In An Integrative Manner.

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