Consumer-based assessment of product cre
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Diana Horn; Gavriel Salvendy
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Article
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2006
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John Wiley and Sons
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English
โ 136 KB
๐ 1 views
In the current value-based economy, organizations compete to match customer needs and requirements by adding various types of value to products or programs. One example of this added value is product creativity, which is defined as the originality and appropriateness of a product that elicits a posi