✦ LIBER ✦

Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits

✍ Scribed by Palmatier, Robert W.; Gopalakrishna, Srinath; Houston, Mark B.

Book ID: 121823585
Publisher: INFORMS
Year: 2006
Tongue: English
Weight: 299 KB
Volume: 25
Category: Article
ISSN: 0732-2399
DOI: 10.1287/mksc.1060.0209

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Strategies for Generating E-Business Ret

Strategies for Generating E-Business Returns on Investment

✍ Namchul Shin 📂 Library 📅 2004 🏛 Idea Group Publishing 🌐 English ⚖ 6 MB

To create value from e-business, companies may have to develop strategies or unique value propositions to complement their e-business investments. This book presents studies that yield significant new insights into the creation of e-business value.

Return on relationships (ROR): the value

Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts

✍ Gummesson, Evert 📂 Article 📅 2004 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 174 KB

The New Direct Marketing. How to impleme

The New Direct Marketing. How to implement a profit-driven database marketing strategy by David Shepard Associates, Inc. Business One Irwin, Homewood, Illinois, 1990

✍ David V. Rudd 📂 Article 📅 1992 🏛 John Wiley and Sons ⚖ 203 KB