Return on engagement: content strategy and web design techniques for digital marketing

✍ Scribed by Eyler-Werve, Kate; Frick, Tim

Publisher: Focal Press
Year: 2015
Tongue: English
Leaves: 321
Edition: Second edition
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources Read more...

Abstract: "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties."

✦ Table of Contents

Content: 1. Digital marketing strategy basics --
2. Content strategy --
3. SEO and content strategy --
4. Design strategy : an integrated approach --
5. Measurement strategy --
6. Writing for the web --
7. Producing web video --
8. Content and social networks --
9. Creating usable designs --
10. Climate ride's pedal power.

✦ Subjects

Internet marketing.;Social media;Marketing.;Strategic planning.

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