Retirement and transition phenomena in the family purchase process

✍ Scribed by Claire Allison Stammerjohan; Louis M. Capella; Ronald D. Taylor

• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 190 KB
• Volume: 24
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20159

✦ Synopsis

Abstract

Research is needed on the family purchase process of retirement‐age couples, because 78 million baby boomers are rapidly approaching retirement age. Both boomers and the retirement‐age couples in this study present special opportunities to marketers through new roles adopted in retirement. This study reports on perceptions of family purchase process participation among retirement‐age couples. Results indicate that transition retirees' family purchase process participation differs from that of post‐transition retirees. This finding has managerial implications for marketers wishing to serve desirable segments of current and future retirement‐age consumers. © 2007 Wiley Periodicals, Inc.