Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum's Audience

✍ Scribed by Amanda Krantz; Randi Korn; Margaret Menninger

• Book ID: 118115501
• Publisher: Rowman & Littlefield Publishing Group
• Year: 2009
• Tongue: English
• Weight: 194 KB
• Volume: 52
• Category: Article
• ISSN: 0011-3069
• DOI: 10.1111/j.2151-6952.2009.tb00358.x