<p><p>This book develops a comprehensive systematic economic theory, conceiving how the dynamic of market relations generates an economy dominated by the competitive process of individual profit-seeking enterprises. The author shows how, contrary to classical political economy and contemporary econo
Rethinking Capitalism
β Scribed by Jacobs, Michael;Mazzucato, Mariana;Mariana Mazzucato
- Publisher
- Wiley
- Year
- 2016
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Creating graphical commmunication for public use represents both a large industry and a fertile area for research and development. In this collection, world figures within the interdisciplinary field of public graphics present a late-1990s looks at.
β¦ Table of Contents
Part PART ONE Methods and Methodology --
chapter 1 Usability testing in information design / Austin Adams --
chapter 2 Cooperation between graphic designers and applied behavioural researchers / Wim Nijhuis --
part PART TWO User Instructions --
chapter 3 Printed instructions: can research make a difference? / Patricia Wright --
chapter 4 Switching from instructions to equipment: the effect of graphic design / Angelique Boekelder --
chapter 5 The graphic presentation of patient package inserts / Karel van der Waarde --
chapter 6 Text, pictures or flowcharts for specific types of information / Piet Westendorp --
part PART THREE Warnings --
chapter 7 Factors influencing the effectiveness of warnings / Michael S. Wogalter --
chapter 8 Warning of water safety hazards with sequential pictographs / Robert Dewar --
chapter 9 Explicit warnings for child-care products / Monica Trommelen --
chapter 10 Connecting jumper cables: the effectiveness of pictorial warnings / Michael S. Wogalter --
part PART FOUR Forms --
chapter 11 Designing and evaluating forms in large organizations / David Sless --
chapter 12 Forms usability and new technology: a real-world challenge / Janice Leong --
chapter 13 Artefacts of conversations: bills and organizations / David Rogers --
part PART FIVE Tables and Graphs --
chapter 14 Developing design through dialogue: transport tables and graphs Maureen MacKenzie-Taylor --
chapter 15 Configurality in statistical graphs / Karel Hurts --
chapter 16 Prolegomena for a theory of table design / Thomas L. Warren --
part PART SIX Maps and Plans --
chapter 17 Maps as public graphics: about science and craft, curiosity and passion Paul Mijksenaar --
chapter 18 Theory and research in design of 'You Are Here' maps / Michael J.O'Neill --
part PART SEVEN Wayfinding Information --
chapter 19 Wayfinding: backbone of graphic support systems / Romedi Passini --
chapter 20 Evaluation of the wayfinding system at Stansted Airport / Nirmal Kishnani --
chapter 21 Wayfinding and information processing in dementia / Romedi Passini --
chapter 22 Redesign of a car park: the application of wayfinding principles / Piet J. Venemans --
part PART EIGHT Graphic Symbols --
chapter 23 Design and evaluation of public information symbols / Robert Dewar --
chapter 24 Public information symbols: a comparison of ISO testing procedures / Christof Brugger --
chapter 25 The usability of symbols for health care facilities: the effects of culture, gender and age / Wendy T. Olmstead.
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