Retain viewer’s attention on banner ad by manipulating information type of the content

✍ Scribed by Hsieh, Yu-Chen; Chen, Kuo-Hsiang; Ma, Min-Yuan

• Book ID: 118428732
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 641 KB
• Volume: 28
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2012.04.008