𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Retailers’ adoption decision of new consumer durables

✍ Scribed by Erik Jan Hultink; Jürg M Thölke; Henry S.J Robben


Book ID
117564400
Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
68 KB
Volume
16
Category
Article
ISSN
0737-6782

No coin nor oath required. For personal study only.


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