Marketing/inventory interactions in the
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F. J. Arcelus; G. Srinivasan
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Article
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2006
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John Wiley and Sons
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English
⚖ 154 KB
This paper presents a characterization of a profit-maximizing retailer's response to a manufacturer trade deal that encompasses both marketing and operations concerns. Price pass-through behaviour is based on demand being realized over time, at a given rate, thereby allowing for the introduction of