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Retail Pricing Strategies in Recession Economies: The Case of Taiwan

✍ Scribed by Chou, Ting-Jui; Chen, Fu-Tang

Book ID: 120418325
Publisher: American Marketing Association
Year: 2004
Tongue: English
Weight: 94 KB
Volume: 12
Category: Article
ISSN: 1069-031X
DOI: 10.1509/jimk.12.1.82.25650

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## Abstract This paper explores how the grand strategies of a Slovenian firm, LEK, evolved during the period 1992–2002. Using a unique methodological framework, data was collected qualitatively from published sources in order to identify and explore the strategic actions that LEK realized. The find