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Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda

✍ Scribed by M.Joseph Sirgy; Dhruv Grewal; Tamara Mangleburg

Book ID
117320370
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
371 KB
Volume
49
Category
Article
ISSN
0148-2963

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## Abstract This article formulates and empirically tests a conceptual framework that considers the antecedents of switching barriers and overall satisfaction, and their roles as drivers of customer retention in on‐line settings. To test the proposed hypotheses, structural equation modeling based o