Retail Banking: Business Transformation and Competitive Strategies for the Future

✍ Scribed by Anna Omarini (auth.)

Publisher: Palgrave Macmillan UK
Year: 2015
Tongue: English
Leaves: 322
Series: Palgrave Macmillan Studies in Banking and Financial Institutions
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xxvi
Front Matter....Pages 1-1
Introduction: From Banking to Retail Banking....Pages 3-24
The History Lesson and the Need to Turnaround....Pages 25-60
The Customer-Centric Perspective and How to Get It....Pages 61-103
Front Matter....Pages 105-106
Winning the War for the Modern Customer....Pages 107-126
The Modern Bank Customer....Pages 127-180
Front Matter....Pages 181-182
Business Transformation, Strategy, and Organization: The Issue is in the Execution....Pages 183-213
Conclusions and Recommendations....Pages 214-226
Back Matter....Pages 227-297

✦ Subjects

Banking; Economics, general

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