𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Restricting gambling advertising and the third-person effect

✍ Scribed by Seounmi Youn; Ronald J. Faber; Dhavan V. Shah

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
71 KB
Volume
17
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis

Along with the rapid growth experienced by the gaming industry in the United States has come increasing calls to restrict or ban gambling advertising. To date, little is known about what motivates people to support such restrictions on advertising. However, one recent theory, the third-person effect, offers a possible explanation. The third-person effect states that when confronted with negative messages, people will overestimate the messages' effect on others relative to themselves. Additionally, it suggests that it is this misperception that motivates them to take action against such messages. This study investigates whether a third-person effect occurs for gambling advertising and if this effect is related to procensorship attitudes for lotteries and casinos. The results suggest there is a sizable gap between perceptions of the effect of gambling advertising on one's self versus others, and that the perceived effect on others is related to a willingness to restrict such advertising.

πŸ“œ SIMILAR VOLUMES

Television and attitudes toward mental h
Television and attitudes toward mental health issues: Cultivation analysis and the third-person effect
✍ Donald L. Diefenbach; Mark D. West πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 131 KB

## Abstract A television content analysis and survey of 419 community respondents supports the hypothesis that media stereotypes affect public attitudes toward mental health issues. A content analysis of network, prime‐time television demonstrates that portrayals are violent, false, and negative. T

Compared to whom? The impact of status o
Compared to whom? The impact of status on third person effects in advertising persuasion in a South African context
✍ Sonya A. Grier; Anne M. Brumbaugh πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 152 KB πŸ‘ 3 views

## Abstract In an experiment conducted in South Africa, we show that perceptual differences between the self and other that underlie third person effects have not only magnitude (e.g., third person effects increase as perceived self‐other differences increase), but also valence. Specifically, indiv

The public's view of the impact of the m
The public's view of the impact of the mass media: A test of the β€˜third person’ effect
✍ J. M. Innes; H. Zeitz πŸ“‚ Article πŸ“… 1988 πŸ› John Wiley and Sons 🌐 English βš– 424 KB

An experiment is reported to test Davidson's (1983) hypothesis that there is a pervasive 'third person effect' whereby people see the mass media as more likely to affect other people than it is them. Respondents were asked to judge the likely impact of three different media issues, a political campa