WEB-BASED AND MAIL SURVEYS: A COMPARISON
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Stanley E. Griffis; Thomas J. Goldsby; Martha Cooper
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Article
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2003
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Wiley (John Wiley & Sons)
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English
β 91 KB
The mail survey is the most common data collection technique used by logistics researchers today. Many researchers have noted that response rates to mail surveys have been declining. The Internet offers logistics researchers several potential advantages over traditional mail surveys. This research c