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Resource-based theory in marketing

✍ Scribed by Kozlenkova, Irina V. (author);Samaha, Stephen A. (author);Palmatier, Robert W. (author)

Book ID: 120193337
Publisher: Springer Science and Business Media, LLC
Year: 2013
Tongue: English
Weight: 365 KB
Volume: 42
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-013-0336-7

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