✦ LIBER ✦
Resolving the process vs. product innovation dilemma: A consumer choice theoretic approach: Sriraman Bhoovaraghavan, Ashok Vasudevan, and Rajan Chandran, Management Science (February 1996), pp. 232–246
- Book ID
- 117564290
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 115 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0737-6782
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