𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Research on Search Engine Marketing for Small and Medium-Sized Material Enterprises

✍ Scribed by Sun, Jian; Xie, Guang Ying; Zhang, Yao Li; Chen, Jing

Book ID
121225389
Publisher
Trans Tech Publications, Ltd.
Year
2013
Tongue
English
Weight
237 KB
Volume
655-657
Category
Article
ISSN
1662-8958

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## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und