✦ LIBER ✦
Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
✍ Scribed by Gu, Bin; Park, Jaehong; Konana, Prabhudev
- Book ID
- 124167200
- Publisher
- INFORMS
- Year
- 2012
- Tongue
- English
- Weight
- 309 KB
- Volume
- 23
- Category
- Article
- ISSN
- 1047-7047
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