𝔖 Bobbio Scriptorium

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Research Note —Should Consumers Use the Halo to Form Product Evaluations?

✍ Scribed by Boatwright, Peter; Kalra, Ajay; Zhang, Wei

Book ID: 120346730
Publisher: INFORMS
Year: 2008
Tongue: English
Weight: 105 KB
Volume: 54
Category: Article
ISSN: 0025-1909
DOI: 10.1287/mnsc.1070.0742

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