Research Methods for Business Students
โ Mark N. K. Saunders, Philip Lewis, Adrian Thornhill
๐ Library
๐
2023
๐ Pearson
๐ English
โฆ LIBER โฆ
๐
Research methods for business students
โ Scribed by Mark Saunders; Philip Lewis; Adrian Thornhill
- Publisher
- Pearson Education
- Year
- 2009
- Tongue
- English
- Leaves
- 649
- Edition
- 5th ed
- Category
- Library
โฌ Acquire This Volume
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โฆ Synopsis
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Content: The nature of business and management research and structure of this book --
Formulating and clarifying the research topic --
Critically reviewing the literature --
Understanding research philosophies and approaches --
Formulating the research design --
Negotiating access and research ethics --
Selecting samples --
Using secondary data --
Collecting primary data through observation --
Collecting primary data using semi-structured, in-depth and group interviews --
Collecting primary data using questionnaires --
Analysing quantitative data --
Analysing qualitative data --
Writing and presenting your project report.
Abstract: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate
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Using real-life case studies and written with a student-centered approach, this new edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.</div> <br> Content: Contents How to use this b
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๐ Library
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๐ English
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.</div> <br> Content: The nature of business and m